It's time to polish that résumé, marketers! There is an enormous and still growing demand for digital marketing professionals with finely tuned skills. In Ireland, digital marketing economy will soon be worth £21.1bn, according to recent stats, 150,000 digital jobs being predicted by 2020. Digital marketing salaries are also increasing rapidly, making digital marketing one of the most attractive career choices.
But what skills should you gain to stay relevant and competitive in the ever-changing digital marketing industry? We talked to some of Ireland’s top recruiters to find out which are the digital marketing jobs that are here to stay.
Here’s a quick primer on four of the most secure digital marketing jobs, and the best digital marketing courses to help them take their career to the next level.
1. Digital Marketing Executive /Manager
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies.
Recommended digital marketing courses:
2. SEO Specialist
Search Engine Optimisation Specialists (SEO/SEM) are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Recommended Search Engine Optimisation (SEO) courses:
3. Social Media Marketing Manager
The Social media manager is responsible for managing the organisations social media and online interactions with customers through social media.
Duties of a social media manager include overseeing the social media strategy for the company ensuring it aligns with the company’s brand, engaging with customers through the use of social media, keeping up to date with advances in social media technology and the latest social media platforms, maximising followers social media platforms, etc.
Recommended social media courses:
4. PPC Specialist
Pay per click (PPC) is the term used to refer to paid advertising on the internet, usually through Google AdWords or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC specialists use their expertise to advise on how to maximise the results of a PPC campaign. PPC specialists are experts in online advertising, responsible for planning and optimising the effectiveness of online advertising campaigns.
You can work in-house, typically in the marketing department of an organisation, or for a specialist PPC or digital agency where you will manage campaigns for a range of clients.
Recommended Pay Per Click Advertising (Google AdWords) courses: