There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them.
To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.
1. Create your buyer personas
For any marketing strategy you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them. Answer the questions below to create your personas:
2. Research your competitors
Find out who your competitors are. Are they online / offline? List them and rank for key metrics such as:
3. Set Goals
Decide what your specific goals and KPIs are. See some examples below:
4. Decide how you're going to achieve your goals
Based on your buyer personas, decide what digital channels you are going to use. Make sure your website is SEO-optimised, create a blog and make sure your content is up-to-date. Use email marketing, update your social media accounts.
5. Measure everything!
Use PPC, Analytics, Google Analytics, ticket sales, CX, CRM, etc. Get feedback, from suppliers,customers, attendees, salesforce, affiliates... Measurement feeds back into ongoing changes (website and campaigns).
If you're ready to learn more about digital marketing, why not enrol on our industry-endorsed Digital Marketing Evening Diploma Course?
Start Date: 27th September
Location Dublin City Centre
Duration: 10 weeks/20 classes